Corporate information

2011 starts well with an increase in turnover and successful new developments

Mario Pick and Carsten Kritz, Managing Directors WELCOME HOTELS

Successful first half of 2011 proves WELCOME HOTELS right on track with expansion plans

The WELCOME HOTEL GROUP can look back on a successful first half of the year with positive figures being recorded. An overall turnover of 28.3 million euro was up 2.6 million euro on the first half of the previous year representing an increase in turnover of some 9.4 percent. "With two new management contracts in Meißen and our brand new venture in the trade fair area of Frankfurt the group made a very positive start to 2011 with the upward trend fulfilling our expectations in every way. Extrapolating this result over the year as a whole will produce an increase in turnover of over 10 percent", says Managing Director Mario Pick. The group racked up an occupancy rate of almost 62 percent with the average room rate increasing by 2.5 percent from €76.70 to €78.60 over the first six months of the year. RevPAR (Revenue per available room) also rose by 5.3 percent from €42.40 to €44.70. "2011 for WELCOME HOTELS is a year of restructuring and expansion. These very promising developments for our hotels are due largely to the numerous innovations and the introduction of new service concepts", adds Carsten Kritz, joint Managing Director of WELCOME HOTELS.

Positive corporate developments over the past few years have not only resulted in higher occupancy rates but have also been clearly reflected in the marketplace. In 2010 the group was able to improve its ranking on the Allgemeinen Hotel- und Gastronomie-Zeitung (AHGZ) listings by one position to its current 28^th place.

Excellent concept for success

The company’s assiduous attention to detail not only ensures high levels of customer satisfaction but also is an expression of WELCOME HOTELS' exceptionally high standards. The management firmly believes that raising standards to the point that all 17 WELCOME HOTELS were awarded Q-accreditation by ServiceQualität Deutschland has played a huge part in improving both customer satisfaction and levels of service. Following extensive market research WELCOME HOTELS decided back in 2010 to implement the Service-Qualität concept focusing on raising customer satisfaction and improving levels of service across the entire group. Even well before being awarded Q-accreditation the WELCOME Hotel group has been facing the challenge head on to more than meet the demands for high standards within the hotel sector and to ensure that each and every guest feels truly welcome. Quality conscious gourmets who value healthy food really appreciate the organic accreditation of the breakfasts served in all WELCOME HOTELS. Every year the strict criteria ensuring continued organic accreditation are checked by ABCERT, an independent provider of accreditation services. In addition to this, all WELCOME HOTELS also lay great store by high levels of hygiene. Adherence to these standards that in all 17 hotels by far exceed those set by the Ministry of Health is confirmed twice a year by the Institut Quant. "In order to ensure that we to meet our guests’ needs we will continue to focus on individuality and an optimum level of service. The devil is truly in the detail and this really is the secret of our success", says Mario Pick before adding: "The priorities for 2012 are clear: we will continue to improve brand recognition by furthering group expansion and thus increasing our capacity and improving our occupancy rates in the medium term."